Phil's colleagues and partners liked the design and so it became corporate, and Carolyn Davidson received $ 35 for 17.5 hours of work spent on development.

The girl immediately liked this image: it seemed to be dynamic and in constant motion. The girl took up the creation of a brand name that would reflect the essence of the company and at the same time emphasize its uniqueness.Ĭarolyn's pen connected two curves, on the basis of which she developed several sketches. And then he offered her to create a logo for him for $ 2 per hour. Phil Knight accidentally found out that Carolyn needed money to pay for painting courses. Then Phil decided to ask Carolyn Davidson for help, whom he had met at Portland University: it was she who helped him with design at a time when the businessman was just starting his business. But there were some difficulties with its embodiment: the work of professional designers did not satisfy Phil Knight. The basis for the future “swoosh” was the movement and image of the goddess Nike, who the company was named after. And at the same time, she helped to determine what the basis of future brand design will be: determination, speed and confident achievement of goals. In the Greek pantheon the goddess Nike is the patroness of victory, so she became the personification of the entire brand. “Nike” was named after the Greek goddess Nike, who once visited Jeff Johnson’s dream, who was Phil’s Knight colleague. Today, “swoosh” is one of the most memorable signs, and a real role model! The Meaning of the LogoĪny brand starts with its name. But at the beginning, the brand’s founder, Phil Knight, was very doubtful about its effectiveness. Creating one logo can be a whole story! At least, this is exactly what happened with Nike, a brand name of which is now known worldwide and needs no introduction.

Nike logo design